Monday, 26 September 2016

Get ahead with your Christmas prep

If you have a small crafty business like me, it's that time again to start planning your marketing activities for the festive season. Work out what you are going to promote and how for popular shopping days like, Black Friday and Small Business Saturday. You could create a social media campaign, offer buyers a discount, advertise in your local newspaper or think about taking part in a craft fair.

To help you make a start on planning your promotions, I have made a list of popular Christmas {2016} shopping days.

Buy British Day - 1st October
Black Friday - 25th November
Small Business Saturday - 3rd December
Cyber Monday - 28th November
Free Shipping Day - 16th December

Have I missed out any key Christmas shopping dates? If I have, let me know in the comments.

If you like the robin card shown in the photo above you can buy it here

Monday, 19 September 2016

The New Forest

At the weekend I went on a mini break with my boyfriend to The New Forest. We did lots of walking in the woods, visited cosy pubs and enjoyed the beautiful scenery. There were plenty of cute animals and wildlife, it was lovely to see all of the donkeys, cows and ponies roaming freely.

I took my travel sketchbook with me to scribble in and collected pine cones, leaves and berries in the woods to draw. Also the ponies were so cute, I couldn't stop drawing them!

Saturday, 10 September 2016

Autumn sketchbook ideas

My end of summer sadness has transformed into excitement for the new season. Autumn is my favourite time of year and I'm looking forward to cosy nights in, baking pumpkin pies and golden walks in the woods. The beauty of autumn is super inspiring so I'm planning to do lots of painting in my sketchbook. I have shared some of my ideas below, hopefully they will inspire you to do some drawing too!

- Foraging for blackberries and apples
- Woodland animals
- Pumpkins and squashes
- Bonfire night
- Colourful leaves
- Woolly scarf and mittens
- Collecting pinecones
- Halloween
- Mushrooms 
- Hot chocolate

Don't forget to follow me on Instagram to see my latest sketchbook pages.

Sunday, 4 September 2016

Hand painted fox brooch

Embrace the changing season with a new handmade fox brooch! You will have the chance to get one this Saturday from my etsy shop. This super cute piece of jewellery is great if you're looking for something a bit different to wear in the autumn. It's perfect to pin to your woolly cardigan or coat and wear on woodland walks or trips out to sip on mugs of hot chocolate.

I have painted these brooches individually so each one is a unique piece of art. They have been varnished and finished off with an easy fastening pin on the back. Only five have been made so far - don't miss out on Saturday! 

Thursday, 25 August 2016

4 ways to get more Etsy sales

Recently I reached my goal of getting 200 sales in my Etsy shop {yaaaay}. I still have a long way to go when it comes to increasing sales but here are some of the things I learned along the way to this milestone.

Add new listings regularly
This will increase traffic to your shop and keep buyers interested. You could set yourself a goal to add one listing per week or ten per month. These don't have to be brand new products made from scratch. They might be variations of items you have already made or re-listing products that have expired.

Take better photos
You don't need a fancy camera to take great product shots. Take your photos in bright natural light, such as near a window. Experiment with styling your photos, look at using different backgrounds, textures and props. If you don't know how to use Photoshop to edit your shots, try using A Color Story. I personally use this app when I'm on the go. It's very easy to use on my phone and iPad - perfect for cropping, lightening and enhancing images.

Celebrate your achievements
Did you make your first ten sales or get a five star review?
It's important to celebrate your successes, big and small. Take a step back and reflect on what you have achieved so far. Share the good news with your family, friends and social media pals. This will inspire others and make more people aware of your shop.

Write great product descriptions
Explain why your product is special and why your customers need it. Include key information like, the item size, materials used and where it was made. You can also add links in your product descriptions to other items or your shop sections.

Do you have any other tips? If so, share them in the comments.